When the economy is booming and inflation is raging, it can be tempting to borrow against future success and put all your focus on marketing. But as prices continue to rise, it's more important than ever to think about your personal messaging. When you release a new product or service to the market, the emphasis should be on what value you're bringing to customers. More importantly, how much money are you saving them? Alternatively, how much money are you going to be making them?
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