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Lean Canvas Explained + Example

  1. Problem: Describe the problem that your product or service is solving for your customers.

  2. Solution: Explain how your product or service solves the problem for your customers.

  3. Key Metrics: Identify the key metrics that you will use to measure the success of your product or service. These might include things like customer acquisition cost, retention rate, or revenue per user.

  4. Unique Value Proposition: Explain the unique value that your product or service brings to the market, and how it is different from competitors.

  5. Unfair Advantage: Describe any unique advantages that your product or service has over competitors, such as proprietary technology or a strong network of partnerships.

  6. Channels: Identify the channels that you will use to reach and acquire customers, such as social media, paid advertising, or partnerships.

  7. Customer Segments: Identify the specific groups of customers that your product or service is targeting, and explain how you will segment and target these groups.

  8. Cost Structure: Identify the key components of your cost structure, such as marketing and advertising expenses, employee salaries, and research and development costs.

  9. Revenue Streams: Identify the revenue streams for your product or service, such as monthly subscriptions, one-time purchases, or advertising revenue.


  1. Problem: Many people struggle to find healthy, convenient meal options when eating out or ordering takeout.

  2. Solution: Our app allows users to easily find and order healthy meals from local restaurants that meet their dietary preferences and restrictions.

  3. Key Metrics: Number of active users, customer retention rate, and revenue per user.

  4. Unique Value Proposition: Our app is the only one that focuses specifically on healthy meal options and allows users to filter by dietary restrictions.

  5. Unfair Advantage: We have strong partnerships with local restaurants and can offer a wider selection of healthy options than any of our competitors.

  6. Channels: Social media advertising, email marketing, and partnerships with fitness studios and gyms.

  7. Customer Segments: Health-conscious individuals, vegetarians and vegans, and people with food allergies or sensitivities.

  8. Cost Structure: Marketing and advertising expenses, employee salaries, and app development and maintenance costs.

  9. Revenue Streams: Monthly subscription fees and commissions on orders placed through the app.

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