Mike McAlister's book, Fix This Next, is about identifying and addressing the biggest challenge in a business
The book introduces the concept of an "entrepreneurial hierarchy of needs," which helps business owners identify and prioritize their business needs
The hierarchy is based on Maslow's hierarchy of needs, which consists of five levels: physiological needs, safety, belonging, esteem, and self-actualization
Most business owners struggle to identify their biggest challenge because they don't understand this hierarchy and often try to solve all their problems at the same time, rather than being strategic and prioritizing their decisions
The Fix This Next tool helps business owners overcome the survival trap by working systematically through their business needs, starting with the most important ones
Guided exercise to help business owners identify and prioritize their business needs.