Book Summary: Fix This Next

https://fixthisnext.com/

Mike McAlister's book, Fix This Next, is about identifying and addressing the biggest challenge in a business

• The book introduces the concept of an "entrepreneurial hierarchy of needs," which helps business owners identify and prioritize their business needs

• The hierarchy is based on Maslow's hierarchy of needs, which consists of five levels: physiological needs, safety, belonging, esteem, and self-actualization

• Most business owners struggle to identify their biggest challenge because they don't understand this hierarchy and often try to solve all their problems at the same time, rather than being strategic and prioritizing their decisions

• The Fix This Next tool helps business owners overcome the survival trap by working systematically through their business needs, starting with the most important ones

• Guided exercise to help business owners identify and prioritize their business needs.