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Business Model Canvas Explained + Examples

Value Proposition: Describe the unique value that your product or service offers to customers.

  1. Customer Segments: Identify the specific groups of customers that you are targeting with your product or service.

  2. Channels: Identify the channels through which you will reach and interact with your customers, such as online stores, physical retail outlets, or partnerships with other companies.

  3. Customer Relationships: Explain how you will build and maintain relationships with your customers, such as through personalized support, loyalty programs, or regular communication.

  4. Revenue Streams: Identify the various sources of revenue for your business, such as sales of products or services, subscriptions, or advertising.

  5. Key Resources: Identify the key resources that your business will require in order to deliver your value proposition, such as physical assets, intellectual property, or human resources.

  6. Key Partners: Identify key partners or suppliers that will help your business to deliver its value proposition and generate revenue.

  7. Key Activities: Identify the key activities that your business will need to undertake in order to deliver its value proposition and generate revenue, such as marketing, product development, or customer service.

  8. Key Costs: Identify the key costs associated with your business model, such as research and development expenses, marketing and advertising expenses, or employee salaries.


  1. Value Proposition: Our company provides high-quality, eco-friendly cleaning products that are safer for both humans and the environment.

  2. Customer Segments: Eco-conscious consumers, health-conscious individuals, and people with allergies or sensitivities to harsh chemicals.

  3. Channels: Online store, physical retail outlets, and partnerships with environmentally-focused companies and organizations.

  4. Customer Relationships: Personalized support and education through our customer service team, loyalty program with rewards for repeat customers, and regular newsletters with tips on eco-friendly living.

  5. Revenue Streams: Sales of cleaning products, subscriptions for recurring product deliveries, and commissions from partnerships.

  6. Key Resources: Manufacturing equipment and facilities, intellectual property for our proprietary cleaning formulations, and a knowledgeable and passionate team of employees.

  7. Key Partners: Suppliers of eco-friendly ingredients, logistics companies for product distribution, and partnerships with environmentally-focused companies and organizations.

  8. Key Activities: Research and development of new cleaning products, marketing and advertising to reach our target customers, and customer service to support and retain our customer base.

  9. Key Costs: Costs of ingredients and packaging materials, marketing and advertising expenses, and employee salaries.

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