Startup hypothesis: I have a tentative solution to a problem that can be tested.
Phase 1: Make sure your problem has at least one or multiple factors:
Is it urgent? One that needs to be solved quickly.
Is it expensive to solve? If you're able to sort of solve it, then you can charge a lot of money potentially?
Is it mandatory? People have this problem, and they have to solve it.
Is it frequent? Is it a problem that people are going to encounter over, over, and over again, and often in a frequent time interval?
Phase 2: Make sure you have these factors:
Motivation: I have this problem and I need to solve it.
Trigger: Other people have this problem and they need to solve it too.
Ability: You have the ability to solve the problem.
Phase 3: The ideal problem:
The problem is being experienced by 1M+ people
It is growing at 20%/yr
The problem needs to be addressed right now
Big market
Law change
The most important thing is not to look for a solution. Fall in love with the problem.