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Step by Step SWOT Guide + Examples




Here is a SWOT analysis template that you can use to assess the strengths, weaknesses, opportunities, and threats of a business or project:

  1. Strengths: Identify the internal factors that give the business or project an advantage over its competitors. These could include things like unique products or services, strong branding, a skilled team, or access to resources.

  2. Weaknesses: Identify the internal factors that could be potential limitations or challenges for the business or project. These could include things like a lack of resources, a weak brand, limited expertise or experience, or operational inefficiencies.

  3. Opportunities: Identify external factors that could present opportunities for the business or project. These could include things like new markets or customer segments, emerging technologies, changes in regulations or policies, or partnerships or collaborations.

  4. Threats: Identify external factors that could pose a threat to the business or project. These could include things like competition, changes in market conditions, economic downturns, or regulatory changes.

Once you have identified the strengths, weaknesses, opportunities, and threats of a business or project, you can use this information to develop a strategy for addressing these factors and improving the chances of success. It's important to regularly review and update the SWOT analysis as the business or project evolves and new information becomes available.

Here is an example of how the template might look when completed:

Strengths:

  • Strong brand recognition

  • Skilled and experienced team

  • Proprietary technology

  • Strong partnerships with suppliers

Weaknesses:

  • Limited financial resources

  • Limited geographical reach

  • Dependence on a small number of key customers

Opportunities:

  • Expansion into new markets

  • Introduction of new products or services

  • Partnerships or collaborations with other companies

Threats:

  • Intense competition

  • Changes in market conditions

  • Economic downturns

  • Changes in regulations or policies

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